Serel Luvi Urinal Set: Redefining Hygiene and Aesthetics

Winner of the Silver A' Bathroom Furniture and Sanitary Ware Design Award in 2018

The Serel Luvi Urinal Set was designed with a primary goal in mind - to deliver maximum hygiene. The Serel Design Team achieved this through the use of surface technology known as Serel Hygiene+. This technology ensures that the urinal does not show dirt, prevents bacterial growth, and is easy to clean. The design inspiration was driven by the need to create a product that is both aesthetically pleasing and functional.

The Serel Luvi Urinal Set stands out from other designs due to its soft form, which delivers aesthetics and functionality simultaneously. The design team paid careful attention to detail to ensure that cleaning the urinal would not be complicated. The urinal features a unique water flow system where water flows freely from a horizontal line created in the reservoir. This water encounters a positive relief placed just below the horizontal line, which guides the water to clean the entire reservoir efficiently.

The Serel Luvi Urinal Set is made of vitreous china ceramic casting raw material, while the Serel Luvi Wall Separator is made of fire clay ceramic casting raw material. The dimensions of the urinal are 330mm in width, 340mm in depth, and 625mm in height. The packaging of the Serel Luvi Urinal Set is environmentally friendly, reflecting the brand's commitment to sustainability.

The design process for the Serel Luvi Urinal Set began in March 2017 in Manisa, Turkey. The design team conducted extensive research to understand the trends in consumer groups. The results pointed towards a rising preference for cleanliness, modernity, and minimalism. The team aimed to develop a pure and self-cleaning washbasin that would be a pioneer in both the domestic and foreign markets. The final product was formed based on the results of studies with focus groups.

The Serel Design Team faced several challenges during the design process. The research directed them towards a new innovative form that carries marks from modernity. All the research showed the most aesthetic and ergonomic design for final production. The primary purpose of the Serel Luvi Urinal is to deliver maximum hygiene. The team designed a product compliant with this purpose, both in terms of the surface technology used and the form of the urinal. The result is a product that does not complicate cleaning and facilitates maximum hygiene.

In conclusion, the Serel Luvi Urinal Set is a testament to the Serel Design Team's commitment to innovation, functionality, and aesthetics. The product's unique design and technology have earned it the Silver A' Bathroom Furniture and Sanitary Ware Design Award in 2018, a prestigious accolade that recognizes top-of-the-line, creative, and professionally remarkable designs. The Serel Luvi Urinal Set is not just a product, but a revolution in bathroom furniture and sanitary ware design.